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Law Practice

Jul. 4, 2014

How to persuade the mind of a juror

"The Science of Persuasion," by Brad Bradshaw, examines the way jurors make decisions, and how that knowledge can be used effectively on a case-by-case basis.

Brad Bradshaw

President
Bradshaw Litigation Consulting LLC

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"The Science of Persuasion," by Brad Bradshaw, examines the way jurors make decisions, and how that knowledge can be used effectively on a case-by-case basis. Bradshaw walks the reader through every stage of a trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most powerful way. In the following excerpt, Bradshaw explores how juries consider damages during deliberation.

BOOK EXCERPT

Deciding Damages

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