Forum (Forum & Focus)
Jan. 29, 2009
Like Billboards, Trial Graphics Require a Simple and Strong Message
Like billboards, trial graphics have limited space and a short timespan in which to grab jurors' attention, writes G. Christopher Ritter. - Forum Column
FORUM COLUMN
By G. Christopher Ritter Back in 1925, Clinton Odell, whose family business produced the first brushless shaving cream, created a whole new way of advertising to newly mobile Americans. Precursors to the modern billboard, these advertisements were composed of six signs, placed about 100 yards apart, with pithy slogans, rhymes and riddles about the newfangled shaving cream distributed across them. "Your shaving brush/ Has had ...For only $95 a month (the price of 2 article purchases)
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