Litigation
Jan. 28, 2009
Court Sides With Ad Agency In Beef Over Taco Bell Dog
Taco Bell is fully responsible for breaching a contract with creators of the precursor to the famous "Yo Quiero Taco Bell" Chihuahua, a federal appellate court ruled.
Daily Journal Staff Writer LOS ANGELES - Taco Bell is fully responsible for breaching a contract with creators of the precursor to the famous "Yo Quiero Taco Bell" Chihuahua, a federal appellate court ruled. Taco Bell, which lost a Michigan lawsuit filed by two ad men from Grand Rapids who alleged they created a character similar to the talking, gordita-loving dog, paid $42 million in 2003, and then sued the ad agency that created t...
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