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Forum (Forum & Focus)

Jan. 23, 2009

A Change of Tune

Recent policy reversals by Apple and the Recording Industry Association of America show that the music industry is finally ready to explore new ways to entice consumers, writes John Mason. - Forum Column

FORUM COLUMN

By John Mason

In the first week of this new year, the music industry decided twice to reach out to consumers. It's about time! Or is it? First, the "industry" through its trade organization the Recording Industry Association of America announced it would no longer file new lawsuits against online file-sharers. Second, Apple Inc.'s iTunes store, which launched and drives the digital distribution of music, announced significant pricing ...

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