This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Corporate

Aug. 24, 2007

Heavy Hitter Challenges Google Ads

SAN JOSE - What started out as a David versus Goliath trademark battle over how Internet search engines sell advertising has now become Goliath versus Goliath.

By Craig Anderson
Daily Journal Staff Writer

      SAN JOSE - What started out as a David versus Goliath trademark battle over how Internet search engines sell advertising has now become Goliath versus Goliath.
      And with American Airlines entering the fray, legal experts say smaller companies have gained a pyschological boost and a big ally in their complaint that Google Inc. and other ...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Enewsletter Sign-up