Administrative/Regulatory
Apr. 5, 2013
FTC's new online advertising guidelines focus on Internet-dependent public
In March, the Federal Trade Commission released new guidelines for online advertisements, the culmination of a two-year process. By Angela C. Agrusa
In March, the Federal Trade Commission released new guidelines for online advertisements, the culmination of a two-year process aimed at addressing the rapidly evolving ways in which advertisers are innovating to capture the attention of an increasingly Internet-dependent public. See ".com Disclosures: How to Make Effective Disclosures in Digital Advertising," FTC (2013). The new guidelines do not announce any new rules, but rather m...
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