By Mikhail Reider-Gordon and Michael Spindler
One of the growing areas of risk for any U.S. media and entertainment company is the move towards cross-selling and expanding into overseas markets, particularly emerging economies such as those of China and India. As cross-over films such as Crouching Tiger, Hidden Dragon and the popularity of Hong Kong-style action films featuring stars like Jackie Chan or Chow Yun-Fat have shown worldwide appeal, more large media com...
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