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Perspective

May 7, 2009

What's in a Name? For Business Owners, Trademark Worries

Don't assume that your client has done his research on trademarks, even if he presents a catchy name and memorable logo, write Aaron Shechet and Leigh Chandler.

By Aaron Shechet and Leigh Chandler

Everyone knows that a rose by any other name will smell as sweet. But will it sell?

That question is at the heart of business, and business is at the heart of trademark law.

A basic knowledge of trademark law is important for any lawyer who deals with businesses and entrepreneurs. A lawyer who catches a trademark issue early could save a client from a costly lawsuit later on.

But if you want to provide a more ...

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