Intellectual Property
Apr. 1, 2017
Coachella is about more than music
According to a recent lawsuit, the Coachella Music Festival is also about reining in fast fashion's desire to make a quick buck by associating their apparel with culturally relevant brands.
Christine B. Redfield
Of Counsel
Fenwick & West LLP
intellectual property
801 California St
Mountain View , CA 94041
Phone: (650) 988-8500
Fax: (650) 938-5200
Email: credfield@fenwick.com
Santa Clara Univ School of Law
The Coachella Music Festival is one of the most critically acclaimed music festivals in the world. The sold-out event is held each April in Southern California's Coachella Valley and attracts nearly 600,000 attendees. That means big money for the organizers and their licensees who use the Coachella brand to market a wide range of goods and services, including apparel.
Enter Urban Outfitters and its subsidiary Free People, two of the biggest names in fast fashion who are trying to ca...
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