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Intellectual Property

Mar. 6, 2003

High Court Uncovers Naked Truth About Sex Shop Name

WASHINGTON - Acting on a trademark suit brought by lingerie maker Victoria's Secret, the Supreme Court Tuesday ruled that a trademark-holder trying to prevent others from using some variation of its name must show actual blurring or tarnishing of the trademark, not just the likelihood of dilution.

By David F. Pike
Daily Journal Staff Writer
        WASHINGTON - Acting on a trademark suit brought by lingerie maker Victoria's Secret, the Supreme Court Tuesday ruled that a trademark-holder trying to prevent others from using some variation of its name must show actual blurring or tarnishing of the trademark, not just the likelihood of dilution.
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