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Administrative/Regulatory

Nov. 6, 2013

Informational calls could land businesses in the hot seat

As of Oct. 15, a new standard of consent articulated by the FCC went into effect for certain telemarketing call. By Becca Wahlquist


By Becca Wahlquist


As of Oct. 15, a new standard of consent articulated by the Federal Communications Commission went into effect for certain telemarketing calls: Prior express written consent is now required for autodialed or prerecorded marketing calls to cellphones, as well as for prerecorded marketing calls to a residential land line. But while the new written consent standard for compliance with the Telephone Consumer Protection Act (47 U.S.C. Section...

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