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Law Office Management

Nov. 2, 2013

First Impressions Matter

The introduction of a legal brief can make or break a case.

You never get a second chance to make a first impression," reads a quote variously attributed to Oscar Wilde, American humorist Will Rogers, and even Mark Twain. Whatever its origin, the quote reminds us that once formed, first impressions are difficult to change.

Author Malcolm Gladwell has written extensively on the importance of first impressions. In his book Blink: The Power of Thinking Without Thinking, he explains that we jump to a series of conclusions...

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