Litigation
Apr. 6, 2006
Courts Get Muddled on What's 'Unfair' in Consumer Actions
Focus Column - By Michael Mallow - California's unfair competition law, Business and Professions Code Section 17200, et seq., imposes civil liability for "any unlawful, unfair or fraudulent business act or practice and unfair, deceptive or misleading advertising." Of the three triggers for general business practices, "unlawful, unfair or fraudulent," the "unfair" prong has posed a particular challenge for California courts to define.
By Michael Mallow
California's unfair competition law, Business and Professions Code Section 17200, et seq., imposes civil liability for "any unlawful, unfair or fraudulent business act or practice and unfair, deceptive or misleading advertising." Of the three triggers for general business practices, "unlawful, unfair or frau...
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