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Entertainment & Sports

Jun. 2, 2006

Fill in the Brand: Film and TV Place Products After the Wrap

Focus Column - By Alexis Garcia - Though many cite the Reeses Pieces in "E.T." as the first example of product placement in film, Hollywood history reveals otherwise.

Focus Column

By Alexis Garcia
     
      Though many cite the Reeses Pieces in "E.T." as the first example of product placement in film, Hollywood history reveals otherwise. Last year, Turner Classic Movies ran an 11-film programming series featuring a lineup of movies whose producers have facilitated product placement in exchange for cash or valuable goods or services, going back to 1932's "Scar...

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