Perspective
Feb. 9, 2013
Mediating entertainment industry trademark claims
If a studio plans to release a film and there has been a trademark infringement claim, the studio will want to know with certainty whether the claim will be defeated. By Terry B. Friedman and Joel M. Grossman
Many recent entertainment cases have involved claims of trademark infringement by film or television producers. Such claims may arise out of the use of a trademarked item in a scene, like a character drinking a well-known brand of beer, or an actor wearing of a trademarked piece of clothing, such as a New York Yankees cap. Trademark disputes can also extend to the use of titles, such as the well-known case ...
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