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Perspective

Mar. 11, 2009

As Technologies Evolve, Web Sites Play Compliance Catch-Up

Companies must mind the shop and ensure that their online marketing efforts and their data practices are maintained legally.

By Alan L. Friel and Nancy Derwin-Weiss

Digital media provided an ability to build and exploit consumer information databases for marketing and customer relationship management, a valuable asset. Collection, maintenance and use of personally identifiable information is regulated by the Federal Trade Commission and the states. Web sites and online services are required to post a privacy policy that accurately describes what consumer information (both personal and non-p...

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