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Focus (Forum & Focus)

Nov. 6, 2008

A Game-Changer

California’s focus on sweepstakes as addressed by SB 1400 may mean that sweepstakes in general will face increased scrutiny, write Dominique R. Shelton, Alan Friel and Jamie Rubin. - Focus Column

FOCUS COLUMN

By Dominique R. Shelton, Alan Friel and Jamie Rubin

Sweepstakes have long been a popular but heavily regulated method of marketing and promotion by all 50 states and, to a lesser degree, the federal government. These seemingly simple promotional marketing devices are regulated by a complex legal scheme that requires disclosures, special structuring to avoid lottery and gambling laws and, in some instances, registration and bonding. O...

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