Law Practice
Aug. 18, 2009
Comprehending Culture
Before you attempt to implement any marketing plan, you must understand the intricacies of the law firm itself, writes Jennifer Manton.
A new day has dawned for those of us who work in the legal industry. After more than a decade of double-digit growth, the steady, predictable wind that we have come to depend on has turned. Through the years, those of us in law firm marketing were more fortunate than our counterparts in other industries. These days, we are all in the same boat.
According to the Hildebrandt and Citi Private Bank January 2009 Client Advisory...
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