Entertainment & Sports
Aug. 5, 2009
Must Athlete Endorsers Answer to SAG?
The Screen Actors Guild is trying to enlarge its piece of the $1 billion pie that companies spend on athlete endorsements.
It is estimated that companies spend nearly $1 billion every year on athlete endorsements. The world's largest union representing actors, the Screen Actors Guild, is trying to enlarge its piece of that $1 billion pie by filing lawsuits to force advertisers to pay it pension and health benefit contributions. Among the companies who have fallen victim to such lawsuits are: Callaway Golf Company, TaylorMade-Adida...
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