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Jul. 28, 2009

Fenwick, Gibson Dunn Hammer Out Amazon-Zappos Merger

Amazon announced this week that it would purchase online shoe- and handbag-retailer Zappos for $865 million, plus $40 million in cash and shares for Zappos employees.

By Sara Randazzo
Daily Journal Staff Writer

For online retail giant Amazon.com, the acquisition of cyber shoe seller Zappos.com was a perfect fit.

The deal, announced Wednesday, brings together two of the best-known names in Internet shopping and expands Amazon's reach into the shoe-and-purse market, an area in which it has struggled to maintain a strong presence.

The deal was brought to life by two of California's busiest firms.

...

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