Perspective
Jul. 22, 2009
A Mobile Marketing Horror Story
A suit over a text message ad for a horror movie could implement far-reaching changes to mobile marketing, writes Adam Snukal.
When Satterfield Satterfield's son answered his mother's cell phone in the middle of a cold January night in 2006, he heard the following message: "The next call you take may be your last." Seconds later, when a text message arrived to the same number promoting Steven King's newest horror novel, "Cell," Satterfield decided that some advertiser had crossed the line. Simon and Schuster was that advertiser.
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