Perspective
Oct. 20, 2016
Augmented reality serves up unique IP challenges
Photos of Pokémon alongside Mickey Mouse or Marilyn Monroe will create new and interesting trademark and copyright issues for courts and litigants alike. By Anjali Moorthy and David T. Xue
As technology grows, new issues develop that the law must address. In the not-so-distant past, courts and legislators were asked to address the new legal challenges created by the rise of the internet. Now, with the success of augmented reality (AR) games such as Pokémon Go, the courts again find themselves in a situation where they must apply existing law to new technologies. As Pokémon Go enthusiasts explore ...
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