Administrative/Regulatory
Apr. 25, 2017
FTC guidance on promotional social media content
Many social media campaigns don't comply with FTC requirements of clear and conspicuous disclosures of advertising content, including paid reviews and influencer campaigns.
Karl S. Kronenberger
partner
Kronenberger Rosenfeld LLP
technology and media
150 Post St Ste 520
San Francisco , CA 94108
Phone: (415) 955-1155
Fax: (415) 955-1158
Email: karl@krinternetlaw.com
University of Cincinnati COL; Cincinnati OH
Karl S. Kronenberger is a partner with Kronenberger Rosenfeld, LLP a San Francisco-based internet, technology and media law firm. He can be reached at karl@krinternetlaw.com or (415) 955-1155
Liana W. Chen
associate
Kronenberger Rosenfeld LLP
150 Post St Ste 520
San Francisco , CA 94108-4707
Email: liana@krinternetlaw.com
George Washington Univ Law School
Liana W. Chen is an associate at Kronenberger Rosenfeld, LLP and can be reached at liana@krinternetlaw.com
Brand-sponsored content and promotions with so-called "influencers" are continuing to expand on social media. Though the Federal Trade Commission requires clear and conspicuous disclosures of advertising content including paid reviews and influencer campaigns, many businesses are not complying with FTC guidelines. Here is a brief overview of applicable rules for promotional content on social media.
Expansion of Brand-Sponsored Content
Brand advertising through social ...
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