Corporate
Jan. 13, 2010
Naming a Business Is Never Easy in California
Keith Bishop of Allen Matkins says the state's business naming problem is caused by a Rube Goldberg system for filing names with the Secretary of State.
By Keith Bishop
There is a church with thousands of members in several countries. Yet few outsiders have ever heard of it. Why? It has no name. As unusual as that may seem, the members of this church decided to remain nameless for theological reasons. For a business organization, however, anonymity is neither desirable nor possible. A nameless business can't attract customers, open a bank account, or obtain government recognition. Although a business name is absolutely es...
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