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Intellectual Property

Nov. 4, 2009

MGA Tries to Keep Selling Bratz

The arrival of a new judge on the Bratz vs. Barbie case prompted MGA Entertainment to try to keep its dolls on store shelves next year.

By Jason W. Armstrong

Daily Journal Staff Writer

RIVERSIDE - Earlier this year, MGA Entertainment was ordered to strip its famous Bratz dolls off store shelves in January on the heels of court rulings handing the brand to rival toymaker Mattel.

But the Van Nuys-based company is now trying to persuade a federal judge to void the recall and let it keep selling them as it continues to wage a fierce intellectual property battle wi...

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