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Entertainment & Sports

Sep. 10, 2010

Contracts Key to Web TV Success

As U.S. television audiences contemplate replacing their traditional cable programs with online surfing, there is much legal work being done behind the scenes to position players for profits.

By Jean-Luc Renault

Daily Journal Staff Writer

When Apple Inc. unveiled plans last week to offer 99-cent rentals of television shows through iTunes, it immediately prompted Amazon.com Inc. to offer a competing deal.

Observers expect those announcements to continue, firing up a virtual online arms race in which studios and high-tech companies try to outdo one another with ever-growing libraries of titles available to home viewe...

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