Perspective
Jul. 9, 2009
FTC Is Stepping Up Efforts to Discourage 'Greenwashing'
At what point do advertisers cross the line in making claims their products are "green" or "eco-friendly," asks Brian S. Goldberg.
By Brian S. Goldberg
In today's marketplace, consumers confront words like "green," "sustainable," "eco-friendly," and "renewable" with regularity across all forms of advertising and product segments. But what do these words really mean? What should they mean? And, at what point do advertisers cross the line and make claims that are untrue, unfair or deceptive?
Consumers have clearly signaled their...
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