Perspective
Jan. 27, 2010
Best Practices for Employee Internet Use
With new FTC guidelines in effect, Kate Gold and Paul Gelb of Drinker Biddle & Reath suggest that employers update policies on employees' online conduct.
By Kate Gold and Paul Gelb
With the Federal Trade Commission's issuance of its revised Guides Concerning the Use of Endorsement and Testimonials in Advertising (the FTC Guides), which took effect on Dec. 1, 2009, employers should update their written policies on employees' online conduct. The FTC Guides establish that employees' Internet postings can constitute improper public endorsements and testimonials in advertising if the employees do not disclose that they w...
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