Perspective
Nov. 6, 2009
Legal Marketing When Funds Are Tight
Joseph Beachboard of Ogletree Deakins and Allan Colman of The Closers Group advise on maximizing marketing mileage.
FIRM MANAGEMENT
By Joseph BeachboardOk, the economy stinks and, as a result, law firms are asking tough questions about marketing. Some firms, in a cost-control panic, toss every dime they can lay hands on into the equity pool, figuring that, if they can just keep per partner profits marginally higher, their best people won't rush for the exits. Their question about marketing: Should we be spending money on it at all? Elsewhere, cool...
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