Law Practice
Jun. 29, 2009
Taking Aim at Media
If you take the time to participate in one or two social media sites and use them well, you will evolve into a go-to authority on your expertise, write Cheryl Bame and Renée Barrett.
Have you ever asked yourself why your competitors are always quoted in the media, why the media has profiled other law practices and not yours or why people seem to be talking about the accomplishments of other firms? The answer is simple. Your competition has a public relations program and uses it to generate exposure in the marketplace.
Successful public relations programs can not only increase a law firm&...
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