Perspective
May 4, 2009
Plan of Attack
Whether it's writing articles, speaking or positioning yourself as the "go to" expert in your practice area, your strategy for achieving notability should reflect what you bring to the table, writes Ellen Blattel.
By Ellen Blattel
Even if well thought out, a lawyer's or law firm's business development plan can still come up short in effectiveness because of a failure to employ basic principles. Achieving optimal results from your efforts requires awareness of how each program element, including networking, marketing and public relations initiatives, is interrelated and interdependent. Efficiency is also enhanced when these activities are coordinated. A helpful tool is the ...
Even if well thought out, a lawyer's or law firm's business development plan can still come up short in effectiveness because of a failure to employ basic principles. Achieving optimal results from your efforts requires awareness of how each program element, including networking, marketing and public relations initiatives, is interrelated and interdependent. Efficiency is also enhanced when these activities are coordinated. A helpful tool is the ...
To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In