Forum (Forum & Focus)
Oct. 1, 2008
Winning Over the Jury: An Exact Science?
A new revolution in trying cases is brewing: cognitive science, writes Robert D Brain.
FORUM COLUMN
By Robert D. BrainOne thing I like about great trial lawyers is their ability to keep their eyes on the prize. Winning. So no matter how much success they may have previously experienced, if there is something out there that can make them better - they are open to it. Hence the revolution in recent years of jury consultants, focus groups, mock juries and the like. But a new revolution in trying cases is brewing: cognitive science. An...
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