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Government

Feb. 26, 2014

While popular, do-not-track laws face uphill fight

Despite recent data breaches having intensifyed concerns over privacy, one of the data privacy movement's main goals - empowering Internet users to tell Web companies not to track their online activity - appears frustratingly out of reach.


By Paul Jones


Daily Journal Staff Writer


SACRAMENTO - At a legislative hearing last week, state lawmakers grilled credit card companies and retailers about their efforts to protect consumer data from breaches like those at Target and Neiman Marcus stores. But consumer advocates said no amount of security could fully protect data from hackers. The problem lies in companies' very act of collecting mountains of consumer information, they said.

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