Civil Litigation,
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May 18, 2018
The right of publicity in the age of the internet
Who controls how one's identity is used by others in the internet age? Loyola Law Professor Jennifer Rothman tackles the question in her new book, "The Right of Publicity: Privacy Reimagined for a Public World."





Jennifer Rothman
Professor of Law
Loyola Law School
Email: jennifer.rothman@lls.edu
Jennifer is the Joseph Scott Fellow at Loyola Law School, Los Angeles. She is an elected member of the American Law Institute and an affiliated fellow at the Yale Information Society Project at Yale Law School. She is the creator of Rothman's Roadmap to the Right of Publicity,www.rightofpublicityroadmap.com.

Who controls how one's identity is used by others? This legal question, centuries old, demands greater scrutiny in the internet age. Loyola Law School Professor Jennifer E. Rothman uses the right of publicity -- a little-known law, often wielded by celebrities -- to answer that question, not just for the famous but for everyone. The following is an excerpt from her new book, "The Right of Publicity: Privacy Reimagined for a Public World."
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