Civil Litigation,
Intellectual Property
Apr. 17, 2019
The right of publicity in the age of social media: Will a 'share' get you #sued?
[TOP IP] Brands often look to social media as a way to generate free publicity by maintaining an active presence that reaches the brand's users and beyond -- sometimes without realizing the legal implications for doing so.
Allison W. Buchner
Partner
Kirkland & Ellis LLP
Email: allison.buchner@kirkland.com
Allison is an Intellectual Property Litigation partner in the firm's Los Angeles office. She represents clients in all types of intellectual property and commercial litigation, including patent, trade secret, copyright, trademark and similar matters, as well as false advertising and unfair competition cases. She also served as general counsel for a Los Angeles company for nearly three years.
Lauren Schweitzer
Associate
Kirkland & Ellis LLP
Email: lauren.schweitzer@kirkland.com
Lauren Schweitzer is an Intellectual Property Litigation associate in the firm's Los Angeles office. She represents clients in litigation involving copyright, trademark, false advertising, unfair competition, and similar matters.
Social media has become an important marketing tool. Brands use social media for paid advertising, including by hiring social media "influencers" who have a significant social media following and (for a fee) publish posts about a brand's products to their followers. But brands also often look to social media as a way to generate free publicity by maintaining an active presence that reaches the brand's users and beyond, and sometimes without realizing the legal implica...
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