Data Privacy,
Civil Litigation
Oct. 6, 2020
Weight loss app Noom accused of harvesting user’s data
The complaint filed in federal court in San Francisco on Friday accused Noom of employing FullStory to collect sensitive data, such as age, diet habits and medical history, on people who visit its website.
Weight loss app Noom utilizes marketing analytics company FullStory to secretly intercept users' keystrokes, mouse movements and clicks, among other interactions, according to a proposed class action.
"When users access defendant Noom's website, they fill out a form and enter personally identifiable information and protected health information," plaintiffs' attorney Joel Smith wrote. "FullStory's software captures these electronic ...
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