Technology,
Intellectual Property
Jan. 13, 2022
Welcome the metaverse: avatars, tattoos and copyright law
The metaverse brings a universe of new intellectual property questions: For example, what about the use of tattoos on avatars? Whether replicating tattoos already present on a person’s body or by adding tattoos onto an avatar for a person who does not already have body art — is it copyright infringement?
Victoria Burke
Scott + Scott Attorneys at Law, LLPEmail: vburke@scott-scott.com
Victoria is an adjunct professor of Fashion Law at Southwestern Law School.
In 2021, Facebook, Inc. changed its name to Meta Platforms, Inc. in a move to embrace the "metaverse" predicted to be the future of internet experience. The metaverse refers to integrated environments that emphasize augmented and virtual reality and a 3-D platform. People will be able to interact via digital avatars -- which could look nothing, or exactly, like the owner.
The metaverse brings a universe of new intellectual property question...
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