International Law,
Intellectual Property
Mar. 13, 2023
When it comes to trademarks, think globally
We’ve all heard the stories of major brands engaging in costly litigation or settlements to preserve their right to use an established mark to sell products in a particular country. With strategic planning, brand owners can avoid (or at least reduce) these headaches.
Dana Brody-Brown
Counsel
Hoge Fenton Jones & Appel, Inc.
Email: Dana.Brody-Brown@hogefenton.com
Dana is an experienced IP and brand management attorney with a special focus in the areas of trademark counseling and prosecution, including trademark audits, portfolio analysis and strategic counseling, selection and searching of trademarks, domestic and worldwide registration and enforcement, domain name issues, and licensing.
If international sales represent a significant part of a company’s revenues, chances are that company needs an international trademark portfolio to ensure and maintain its ability to use its trademarks in international markets. We’ve all heard the stories of major brands engaging in costly litigation or settlements to preserve their right to use an established mark to sell products in a particular country. With strategic planning, brand owners can avoid (or at least ...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In