Law Practice
Sep. 20, 2023
Building an incredible book of business begins by starting a conversation
Bringing in business is about meeting, connecting, and learning about people and their needs. From that foundation, you can deepen your understanding of the clients, their work, and better help them achieve their goals.
Deb Feder
CEO
Feder Development, LLC
Deb Feder, CEO of Feder Development, LLC, is a business development and practice management strategist and coach for lawyers and law firms. She is the author of "After Hello: How to Build a Book of Business, One Conversation at a Time and Tell Me More: Building Trusted Client Relationships through Everyday Interactions."
Wouldn’t it be amazing to launch right into the middle of a potential client conversation, be handed a signed engagement letter, and bypass all the awkward initial stages? While this might sound incredible, it would skip the beginning of a relationship and the chance to understand a client from that first “hello.” The foundation of a great book of business comes from a strategic plan to start and then expand conversations.
At its core, a...
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