Data Privacy
Apr. 8, 2024
Rising above the noise of privacy laws
With new privacy laws making it easier for consumers to opt out of targeted advertising, it has become challenging for online retailers to effectively reach their target audience. However, there are ways for retailers to break through the noise and reach their target consumers.
Deborah Greaves
Principal, Offit Kurman
Deborah Greaves is a principal in Offit Kurman's Los Angeles office. She focuses her practice on global intellectual property procurement and protection related to trademarks, copyrights, and publicity rights. She regularly works within the food, fashion, entertainment, retail, consumer products and technology industries.
Even before the pandemic brick-and-mortar retailers were suffering, as indicated by their efforts to downsize operations and shutter stores. During the pandemic, retailers faced prolonged closures, causing many of them to close their doors permanently. Those that survived turned their focus toward building their online presence. Brick-and-mortar retail never fully recovered in the post-pandemic world. With established retailers ramping up their online presence, along...