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Intellectual Property

Sep. 23, 2024

3rd MGA v OMG Girlz case goes to jury in dispute over doll likenesses

MGA counsel told jurors the attorney for a defunct girl group "cherrypicked" fans to prove shoppers would be confused about any connection with MGA's dolls. He argued the jurors should ponder what everyday people would think.

3rd MGA v OMG Girlz case goes to jury in dispute over doll likenesses
John Keville. Courtesy of Sheppard Mullin LLP

Social media feedback and testimony from confused shoppers who thought MGA Entertainment Inc.'s "L.O.L. Surprise! O.M.G." doll series was an intentional collaboration with a former teenage pop group meet elements of trade dress infringement, jurors were told Friday.

"They know the hair. They know the style. They know them as the OMG Girlz. That's the OMG Girlz's trade dress, and that's what we've consistently said throughout this case," Shep...

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