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Aug. 15, 2025

The curiosity gap: Strategic networking and the referral paradox

A curious, deliberate approach can turn casual contacts into a powerful revenue-generating network.

Thomas Riebs

Founder
Traksjon

Thomas Riebs is the founder of Traksjon, a strategic business advisory firm that partners with law firms to help clients overcome business challenges.

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The curiosity gap: Strategic networking and the referral paradox
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A partner at a prominent LA law firm proudly scrolled through his LinkedIn profile -- more than 5,000 connections. But when asked how many had sent him meaningful business in the past year, his answer was blunt: "Maybe five." In an industry where relationships drive revenue, that gap is costly, and it's fixable.

In parts 1 and 2 of this series, we explored how curiosity transforms attorney-client relationships and why it directly improves profitability. ...

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