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Oct. 21, 2025

Attorneys in the spotlight: How video is transforming legal marketing

As social media shifts toward short-form video, attorneys are redefining their marketing playbooks -- balancing creativity and reach against ethical boundaries and disclosure requirements.

Attorneys in the spotlight: How video is transforming legal marketing
Gary A. Dordick of Dordick Law Corporation

From TikTok to YouTube and even LinkedIn, video is now the internet's dominant medium. For attorneys, the challenge is how to create engaging content while staying on the right side of professional conduct rules.

Ryan Stygar, an attorney with Centurion Trial Attorneys, APC, has amassed a huge personal following via his social media videos, which focus on employee rights, mostly on Instagram and TikTok (where his followers number in the millions) but also on Facebook, YouTube a...

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