This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Marketing

Aug. 17, 2001

Know Clients Whole Business to Increase Billables

Busy lawyers often overlook possible business development opportunities by focusing too much on the specific projects at hand. By taking an interest in a client's entire business rather than your specific area of expertise, however, you show concern in the client's success and increase the likelihood that you will be the client's primary contact.

        By Barbara Lewis and Dan Otto
        
        Busy lawyers often overlook possible business development opportunities by focusing too much on the specific projects at hand. By taking an interest in a client's entire business rather than your specific area of expertise, however, you show concern in the client's success and increa...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Enewsletter Sign-up