Perspective
Aug. 5, 2016
Self-driving car ads worry consumers
As mass production of these vehicles become a reality, it is logical to expect additional government regulation will be proposed to cover industry-wide advertising practices. By Christian Scali and Melanie Joo
In commercials for the 2017 Mercedes E-class, a narrator tells of "Prometheus," a self-driving Mercedes 30 years in the making that's ready to change the world. The car's occupants face each other and interact while the car drives itself.
"We believe that an autonomous driving future, one that makes the world safe for all of us, is a dream worth pu...
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