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Mergers & Acquisitions

Feb. 8, 2012

Porsche’s billion dollar blunder

How a quest to overtake Volkswagon went sour. By Jonathan Michaels of the Michaels Law Group


How could everything go so wrong when all was supposed to be so right? The year was 2008, and legendary sports car manufacturer Porsche was in its zone. The iconic 911 was more popular than ever, and with the addition of a sports utility vehicle and a soon-to-be-released sports sedan, the company had successfully transitioned from role of specialty niche manufacturer to fully developed global powerhouse.


And, the carmaker was far from done. With architecture bein...

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