International
Sep. 6, 2002
Asian Expansion Requires Rational Risk Assessment
Focus Column - By John W. Brooks - The frisson of expanding overseas is beginning to come again to an increasing number of U.S. companies. Ten years ago, some of these newly adventurous companies would not have considered exporting an empty box to Asia, much less entering into a long-term agreement with a Japanese distributor. Other companies, just five years ago, would have recoiled from hiring a solitary sales representative in Asia, much less locating a new manufacturing facility in Singapore.
By John W. Brooks
The frisson of expanding overseas is beginning to come again to an increasing number of U.S. companies. Ten years ago, some of these newly adventurous companies would...
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