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Firm Watch

Jan. 23, 2001

Brobeck Phleger: AD AND SALARY SPENDING COMMEMORATE BOOM YEAR

After chalking up $195 million in profits last year, Brobeck Phleger & Harrison decided to throw some money around. On Jan. 15, the 950-lawyer San Francisco behemoth embarked on a yearlong, $3.5 million TV ad campaign on Atlanta's CNN. The day before, on Jan. 12, the firm announced it was raising the bare-bones base pay for its first-year associates from $125,000 to $135,000.

        After chalking up $195 million in profits last year, Brobeck Phleger & Harrison decided to throw some money around.
        On Jan. 15, the 950-lawyer San Francisco behemoth embarked on a yearlong, $3.5 million TV ad campaign on Atlanta's CNN. The day before, on Jan. 12, the firm announced it was raising the bare-bones base pay for its first-year associates from $125,000 to $135,000.

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