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Law Practice

Oct. 18, 2014

Firms compete through creative "freebies"

In recent years, as budget-focused general counsel have searched for added value, some firms have upped the ante, and a new crop of creative freebies has arisen.


By Alison Frost


Daily Journal Staff Writer


From ballgame box seats to client alerts to Continuing Legal Education events, law firms often use free services to attract and retain corporate clients.


But, in recent years, as budget-focused general counsel have searched for added value, some firms have upped the ante, and a new crop of creative "freebies" has arisen.


One such perk comes from Polsinelli LLP, whose newest offerin...

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