Intellectual Property
May 26, 2012
What’s in a name? Everything when protecting your business’ most important asset
Many companies don't know how to effectively monetized their most important asset. By Paul Menes of Menes PC
The importance of branding your goods or services and protecting those brands can't be understated. Brands or Marks (Trademarks for goods and Service Marks for services) are a company's most important asset and can generate consistent and substantial revenues.
All companies have and own Marks. Many companies don't know this, let alone how valuable Marks are and that Marks need to be available for their use as bra...
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